THE FRENCH BRAND OF URBAN TECH-WEAR
In 2012, faced with the observation of a future and massive development
of alternative modes of mobility in city centers
- bicycle, motorized two-wheelers, electric scooters etc ... -
we measured that user needs
were going to evolve profoundly.
So we decided to launch
the first range of jackets incorporating:
a fall protection system,
a system that enhances visibility
and many new features
which greatly enhance the use of the garment on a daily basis.
First thought for fall / winter needs,
we are launching for the first time in 2019,
a spring / summer range
as well as a woman model.
A BRAND FASHION IN PHASE WITH ITS TIME
In 2012, we also felt a real shift in
world fashion. A turn that would affect all social categories.
We’ve felt that the brands of the time
only partially responded to the new needs of the urban customers.
This clientele was more in search of comfort, performance,
was ready to abandon a style considered as too strict for everyday life.
It was the announced end of some dress codes.
Moreover, because of the development of this alternative mobility,
a new need is born. That of protecting oneself.
So we imagined a brand that would bring all these ingredients together.
High-end incorporating new features
and responding to all fashion codes.
Today, this evolution of fashion is booming.